BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC
WoW	1 327	8.6%	34.2%	0.1	789 880	11.7%	72.7%	1.1	8.2%
MoM	5 525	-0.1%	34.1%	-1.2	3 330 022	2.3%	72.5%	-0.2	3.5%
YTD	64 744	-32.1%	40.9%	-12.4	34 347 774	-23.3%	75.8%	-6	-11.4%
MAT	75 832	-29.4%	41.6%	-10.7	39 266 819	-21.6%	75.9%	-5.2	-11.2%
KAPSIKAM
WoW	18 680	2.4%	2.6%	0.1	10 463 493	3.4%	3.5%	0.2	-1.4%
MoM	79 731	25.1%	2.5%	0.4	43 314 090	30.5%	3.3%	0.6	5.6%
YTD	721 980	-18.6%	2.3%	-0.4	325 451 920	-10.6%	2.7%	-0.2	-4.1%
MAT	879 826	-16.1%	2.5%	-0.4	386 737 557	-10.1%	2.8%	-0.2	-4.1%
MILDRONATE
WoW	53 430	0.4%	13.0%	0.5	46 691 149	0.9%	15.7%	0.6	-2.9%
MoM	235 816	3.7%	12.6%	-0.2	200 268 932	10.7%	14.9%	0.2	11.3%
YTD	2 477 770	-37.4%	10.0%	-3.4	1 868 921 631	-22.1%	11.7%	-2.3	-16.0%
MAT	2 926 413	-36.8%	10.1%	-3.3	2 176 516 039	-18.1%	11.8%	-1.8	-15.9%
SULFARGIN
WoW	2 299	7.6%	0.6%	0.1	1 472 027	9.9%	1.0%	0.1	-2.3%
MoM	9 505	-6.4%	0.6%	-0.1	5 873 383	-0.4%	0.9%	-0.1	7.8%
YTD	111 661	-13.6%	0.7%	-0.1	61 977 069	-7.6%	1.0%	-0.1	0.1%
MAT	126 141	-18.1%	0.7%	-0.1	70 066 801	-11.5%	1.0%	-0.2	-0.5%
VIPROSAL
WoW	16 878	3.7%	2.2%	0.1	7 530 065	8.6%	2.4%	0.2	-1.1%
MoM	76 571	15.9%	2.3%	0.2	31 246 906	26.2%	2.3%	0.3	6.1%
YTD	692 246	-31.8%	2.1%	-0.8	257 400 289	-37.3%	2.0%	-1.1	-5.2%
MAT	814 421	-33.9%	2.2%	-0.9	303 239 246	-38.7%	2.1%	-1.2	-5.2%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	64 744	-32.1%	40.9%	-12.4	34 347 774	-23.3%	75.8%	-6	-11.4%
KAPSIKAM	721 980	-18.6%	2.3%	-0.4	325 451 920	-10.6%	2.7%	-0.2	-4.1%
MILDRONATE	2 477 770	-37.4%	10.0%	-3.4	1 868 921 631	-22.1%	11.7%	-2.3	-16.0%
SULFARGIN	111 661	-13.6%	0.7%	-0.1	61 977 069	-7.6%	1.0%	-0.1	0.1%
VIPROSAL	692 246	-31.8%	2.1%	-0.8	257 400 289	-37.3%	2.0%	-1.1	-5.2%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	75 832	-29.4%	41.6%	-10.7	39 266 819	-21.6%	75.9%	-5.2	-11.2%
KAPSIKAM	879 826	-16.1%	2.5%	-0.4	386 737 557	-10.1%	2.8%	-0.2	-4.1%
MILDRONATE	2 926 413	-36.8%	10.1%	-3.3	2 176 516 039	-18.1%	11.8%	-1.8	-15.9%
SULFARGIN	126 141	-18.1%	0.7%	-0.1	70 066 801	-11.5%	1.0%	-0.2	-0.5%
VIPROSAL	814 421	-33.9%	2.2%	-0.9	303 239 246	-38.7%	2.1%	-1.2	-5.2%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	1 327	8.6%	34.2%	0.1	789 880	11.7%	72.7%	1.1	8.2%
KAPSIKAM	18 680	2.4%	2.6%	0.1	10 463 493	3.4%	3.5%	0.2	-1.4%
MILDRONATE	53 430	0.4%	13.0%	0.5	46 691 149	0.9%	15.7%	0.6	-2.9%
SULFARGIN	2 299	7.6%	0.6%	0.1	1 472 027	9.9%	1.0%	0.1	-2.3%
VIPROSAL	16 878	3.7%	2.2%	0.1	7 530 065	8.6%	2.4%	0.2	-1.1%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	5 525	-0.1%	34.1%	-1.2	3 330 022	2.3%	72.5%	-0.2	3.5%
KAPSIKAM	79 731	25.1%	2.5%	0.4	43 314 090	30.5%	3.3%	0.6	5.6%
MILDRONATE	235 816	3.7%	12.6%	-0.2	200 268 932	10.7%	14.9%	0.2	11.3%
SULFARGIN	9 505	-6.4%	0.6%	-0.1	5 873 383	-0.4%	0.9%	-0.1	7.8%
VIPROSAL	76 571	15.9%	2.3%	0.2	31 246 906	26.2%	2.3%	0.3	6.1%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца