Update: 21.11.2023
Last week: 45 week 2023 (06.11.2023 - 12.11.2023)
Last full month: October 2023
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | |||||||||
| WoW | 1 327 | 8.6% | 34.2% | 0.1 | 789 880 | 11.7% | 72.7% | 1.1 | 8.2% |
| MoM | 5 525 | -0.1% | 34.1% | -1.2 | 3 330 022 | 2.3% | 72.5% | -0.2 | 3.5% |
| YTD | 64 744 | -32.1% | 40.9% | -12.4 | 34 347 774 | -23.3% | 75.8% | -6 | -11.4% |
| MAT | 75 832 | -29.4% | 41.6% | -10.7 | 39 266 819 | -21.6% | 75.9% | -5.2 | -11.2% |
| KAPSIKAM | |||||||||
| WoW | 18 680 | 2.4% | 2.6% | 0.1 | 10 463 493 | 3.4% | 3.5% | 0.2 | -1.4% |
| MoM | 79 731 | 25.1% | 2.5% | 0.4 | 43 314 090 | 30.5% | 3.3% | 0.6 | 5.6% |
| YTD | 721 980 | -18.6% | 2.3% | -0.4 | 325 451 920 | -10.6% | 2.7% | -0.2 | -4.1% |
| MAT | 879 826 | -16.1% | 2.5% | -0.4 | 386 737 557 | -10.1% | 2.8% | -0.2 | -4.1% |
| MILDRONATE | |||||||||
| WoW | 53 430 | 0.4% | 13.0% | 0.5 | 46 691 149 | 0.9% | 15.7% | 0.6 | -2.9% |
| MoM | 235 816 | 3.7% | 12.6% | -0.2 | 200 268 932 | 10.7% | 14.9% | 0.2 | 11.3% |
| YTD | 2 477 770 | -37.4% | 10.0% | -3.4 | 1 868 921 631 | -22.1% | 11.7% | -2.3 | -16.0% |
| MAT | 2 926 413 | -36.8% | 10.1% | -3.3 | 2 176 516 039 | -18.1% | 11.8% | -1.8 | -15.9% |
| SULFARGIN | |||||||||
| WoW | 2 299 | 7.6% | 0.6% | 0.1 | 1 472 027 | 9.9% | 1.0% | 0.1 | -2.3% |
| MoM | 9 505 | -6.4% | 0.6% | -0.1 | 5 873 383 | -0.4% | 0.9% | -0.1 | 7.8% |
| YTD | 111 661 | -13.6% | 0.7% | -0.1 | 61 977 069 | -7.6% | 1.0% | -0.1 | 0.1% |
| MAT | 126 141 | -18.1% | 0.7% | -0.1 | 70 066 801 | -11.5% | 1.0% | -0.2 | -0.5% |
| VIPROSAL | |||||||||
| WoW | 16 878 | 3.7% | 2.2% | 0.1 | 7 530 065 | 8.6% | 2.4% | 0.2 | -1.1% |
| MoM | 76 571 | 15.9% | 2.3% | 0.2 | 31 246 906 | 26.2% | 2.3% | 0.3 | 6.1% |
| YTD | 692 246 | -31.8% | 2.1% | -0.8 | 257 400 289 | -37.3% | 2.0% | -1.1 | -5.2% |
| MAT | 814 421 | -33.9% | 2.2% | -0.9 | 303 239 246 | -38.7% | 2.1% | -1.2 | -5.2% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 64 744 | -32.1% | 40.9% | -12.4 | 34 347 774 | -23.3% | 75.8% | -6 | -11.4% |
| KAPSIKAM | 721 980 | -18.6% | 2.3% | -0.4 | 325 451 920 | -10.6% | 2.7% | -0.2 | -4.1% |
| MILDRONATE | 2 477 770 | -37.4% | 10.0% | -3.4 | 1 868 921 631 | -22.1% | 11.7% | -2.3 | -16.0% |
| SULFARGIN | 111 661 | -13.6% | 0.7% | -0.1 | 61 977 069 | -7.6% | 1.0% | -0.1 | 0.1% |
| VIPROSAL | 692 246 | -31.8% | 2.1% | -0.8 | 257 400 289 | -37.3% | 2.0% | -1.1 | -5.2% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 75 832 | -29.4% | 41.6% | -10.7 | 39 266 819 | -21.6% | 75.9% | -5.2 | -11.2% |
| KAPSIKAM | 879 826 | -16.1% | 2.5% | -0.4 | 386 737 557 | -10.1% | 2.8% | -0.2 | -4.1% |
| MILDRONATE | 2 926 413 | -36.8% | 10.1% | -3.3 | 2 176 516 039 | -18.1% | 11.8% | -1.8 | -15.9% |
| SULFARGIN | 126 141 | -18.1% | 0.7% | -0.1 | 70 066 801 | -11.5% | 1.0% | -0.2 | -0.5% |
| VIPROSAL | 814 421 | -33.9% | 2.2% | -0.9 | 303 239 246 | -38.7% | 2.1% | -1.2 | -5.2% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 1 327 | 8.6% | 34.2% | 0.1 | 789 880 | 11.7% | 72.7% | 1.1 | 8.2% |
| KAPSIKAM | 18 680 | 2.4% | 2.6% | 0.1 | 10 463 493 | 3.4% | 3.5% | 0.2 | -1.4% |
| MILDRONATE | 53 430 | 0.4% | 13.0% | 0.5 | 46 691 149 | 0.9% | 15.7% | 0.6 | -2.9% |
| SULFARGIN | 2 299 | 7.6% | 0.6% | 0.1 | 1 472 027 | 9.9% | 1.0% | 0.1 | -2.3% |
| VIPROSAL | 16 878 | 3.7% | 2.2% | 0.1 | 7 530 065 | 8.6% | 2.4% | 0.2 | -1.1% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 5 525 | -0.1% | 34.1% | -1.2 | 3 330 022 | 2.3% | 72.5% | -0.2 | 3.5% |
| KAPSIKAM | 79 731 | 25.1% | 2.5% | 0.4 | 43 314 090 | 30.5% | 3.3% | 0.6 | 5.6% |
| MILDRONATE | 235 816 | 3.7% | 12.6% | -0.2 | 200 268 932 | 10.7% | 14.9% | 0.2 | 11.3% |
| SULFARGIN | 9 505 | -6.4% | 0.6% | -0.1 | 5 873 383 | -0.4% | 0.9% | -0.1 | 7.8% |
| VIPROSAL | 76 571 | 15.9% | 2.3% | 0.2 | 31 246 906 | 26.2% | 2.3% | 0.3 | 6.1% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "VIPROSAL"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"
## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "KAPSIKAM"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"
## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "MILDRONATE"
## [1] "MILDRONATE CAPS 250 MG #20"
## [1] "MILDRONATE CAPS 250 MG #40"
## [1] "MILDRONATE CAPS 500 MG #30"
## [1] "MILDRONATE CAPS 500 MG #60"
## [1] "MILDRONATE CAPS 500 MG #90"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "SULFARGIN"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"
## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
## [1] "APILAC"
## [1] "APILAC TABS 10 MG #25"
## [1] "APILAC TABS 10 MG #50"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs